Anto helps Qingdao Hisense strengthen consumer experience

　　Customer introduction

　　Qingdao Hisense Electric Co., Ltd. (Hisense Electric) is a leading flat-panel TV manufacturer and a subsidiary of China Hisense Group. Hisense Electric has the most advanced digital TV production lines and R&D centers in China and around the world, and actively carries out research and development activities. As a global exporter, Chinese TV technology patent and the Chinese market leader for eight consecutive years, the company has ushered in the "Hisense era" of China's flat-panel TV market.

　　The Chinese TV market is undergoing profound changes, and TV viewers are turning to online video, and the number of traditional TV users is declining. To meet this challenge, TV manufacturers are using innovative designs to enhance the consumer experience. For Hisense, this means improving the intelligence and interactivity of the TV.

　　face the challenge

　　■ Product models are rapidly proliferating, changing more + faster, export orders are more personalized, orders are small, and delivery time is short, making the business cycle shorter and shorter.

　　Flat, fast, chaotic, noisy and tired

　　■ Structural and electrical design lacks synergistic tools, lack of control over the use of components

　　■ More than 600 projects a year, plans are often adjusted, and project managers are struggling

　　■ Project management lacks transparency:

　　Execution plan transparency

　　Resource availability

　　Product cost, project cost

　　■ ERP, MES, SRM, OA and other systems have been successfully applied, lacking a unified data source

　　■ Data transmission with domestic and foreign production bases relies on e-mail, CD transfer, low approval efficiency, and poor security

　　■ Documents cannot be effectively shared and have poor security

　　solution

　　The implementation of Hisense's product lifecycle management project adopts the strategy of “overall planning, step-by-step implementation, benefit-driven, smooth transition”. The pilot, promotion and promotion are the implementation principles, and the implementation of the product lifecycle management project is implemented through the two-phase project planning and implementation. main target.

　　In order to determine the order of implementation of the project, we evaluate the relevant issues from the "impact on the business" and "difficulty of the solution" to determine the order of problem solving:

　　■ If the impact on the business is small and the difficulty of the solution is small, the problem should be solved first;

　　■ If the impact on the business is large and the solution is difficult, then this issue should be studied;

　　■ If the impact on the business is small and the resolution is less difficult, then the issue should be included in the plan;

　　■ If the impact on the business is large and the solution is difficult, the issue should be put on hold.

　　The extent of “impact on the business” can be considered in the following ways:

　　■ Impact on project cost

　　■ Impact on process efficiency

　　■ Impact on project quality

　　The “difficulty of solving” is mainly considered from the following aspects:

　　■ Management maturity

　　■ Manage the size of change

　　■ Implementation scope

　　■ Data preparation

　　■ Technical difficulty

　　According to our current understanding of the status and needs of Hisense business, we have 18 aspects of PLM implementation (project management, integrated data management, workflow management, multi-disciplinary collaborative management, system integration, cross-enterprise, geographical synergy, product configuration management). Initial evaluations, MBOM, and manufacturing process management, as shown in the above figure, serve as the basis for project implementation planning.

　　Project implementation

　　1, 2009.8-2010.3, implement the first phase of PLM system, mainly to enhance product design data management and collaborative development capabilities, and apply around the PLM infrastructure. Conduct basic product unified data and collaborative process management. Complete the application of PLM platform construction and core business. Implementation content includes:

　　■ PLM core platform construction

　　■ CAD/Office Tools Integration (Pro/E, AutoCAD, Cadence)

　　■ Document Management

　　■ Problem management

　　■ Product planning and configuration

　　■ Product Structure BOM Management

　　■ Parts classification management

　　■ Electronic Process Management

　　■ Engineering Change Management

　　■ Visual collaboration

　　■ Data security control

　　2. 2010.6-2011.1, mainly establishes a product development system with project management as the core, enhances product project management and collaborative development capabilities, and promotes the further application of PLM. Realize integration with ERP. The implementation content is:

　　■ Project Management

　　■ ERP (SAP) system integration

　　■ MES system integration

　　User revenue

　　1. PLM implementation covers the Hisense product development process, making the development process of the entire product smoother and more controllable. Greatly shortened the product development cycle.

　　2. Shorten the time to market under the premise of ensuring quality, and bring good benefits to the company.

　　3. Through the implementation of project management, the implementation of the plan is more transparent, the utilization of resources is more sufficient, and the production cost is greatly saved.

　　4. Realize the coordination of different places, assist the R&D personnel to review the documents, discuss the problems, and greatly improve the efficiency of design and verification.

　　5. By deploying the PLM platform, the use of intellectual resources of enterprises is more fully and efficiently, and the innovation ability is greatly improved.